About Us

"There was truth and there was untruth, and if you clung to truth even against the whole world, you were not mad."

- George Orwell, 1984

Our ultimate pursuit is in the name: The Universal Truth

The truth about our reality, about consciousness, about the universe

The truth will set you free

Our apparel aims to reflect these concepts and inspire thoughtful conversation through sleek and clean designs appropriate for any occasion.